Close this search box.

License to Cruise Event Hours Extended in 2023

Appleton’s Octoberfest Committee and the Fox Cities Chamber have announced that the hours for this year’s License to Cruise have been extended. The event will begin three hours earlier than in past years and run from 3 – 9:30 PM on Friday, Sept. 29.

Each year, License to Cruise, a classic car show, is the highly anticipated kick off to Appleton’s Octoberfest weekend. “We’ve received a lot of requests over the years to extend the hours of License to Cruise, and we’re excited to be able to make that happen this year,” says Gary Rohde, License to Cruise coordinator on the Octoberfest Committee. “The people at this year’s event will have even more time to enjoy and explore the amazing vehicles and entertainment we’re bringing in.”

This year, License to Cruise expects to draw over 100,000 people to College Avenue and the Fox Cities Exhibition Center for a family-friendly event filled with classic cars, live music, and great food. About 400 classic cars will be showcased at the event. All cars manufactured in 2003 or earlier are welcome to park on College Avenue with a registration fee of $5. Additionally, there will be special interest vehicles featured in the Fox Cities Exhibition Center.

The festivities continue the next day on Saturday, Sept. 30 at Appleton’s Octoberfest from 9 AM – 6 PM on College Avenue. About 800 volunteers are needed for Saturday. Registration is available at octoberfestonline.org/volunteer.

Key sponsorship opportunities are still available. Email [email protected] for details. 

For more information about License to Cruise and Octoberfest, visit octoberfestonline.org.



License to Cruise and Octoberfest are made possible by the charitable contributions from Event Sponsors. License to Cruise Sponsors: Presenting Sponsors Festival Foods, TDS and CoVantage Credit Union; In Kind Sponsor the City of Kaukauna. Octoberfest Sponsors: Stage Sponsor Fox Communities Credit Union.

License to Cruise media sponsors include 103.9 WVBO and 1280 WNAM. Octoberfest media sponsors include 105.7 WAPL, 95.9 KISS FM, 104.3 The Fuse, RAZOR 94.7 | 104.7, WHBY and 95.3 | 99.1 The Score.


About Appleton’s Octoberfest

Appleton’s Octoberfest, a program of the Fox Cities Chamber, is a two-day festival in Appleton, Wisconsin. Octoberfest has grown to hosting 200,000 attendees annually, with food booths supporting nonprofit organizations, a large arts and crafts market, and entertainment for all. License to Cruise, a classic car show, kicks off the festival on Friday night. The mission of the first event was the same as it is today, to support local businesses and the Fox Cities’ economy, as well as raise funds for local nonprofits and reinvest in the community. When you attend Octoberfest, you are giving back to the Fox Cities community! For more information and a complete event schedule visit octoberfestonline.org. Follow Octoberfest on FacebookTwitter and Instagram for the latest news and updates.


About Fox Cities Chamber of Commerce

The Fox Cities Chamber of Commerce captures the energy of one of Wisconsin’s most dynamic regions and transforms it into innovative programs and services for its business members. The Fox Cities Chamber serves all of the Fox Cities communities within the counties of Outagamie, Calumet and the northern portion of Winnebago. The Fox Cities Chamber plays a leadership role in regional economic development efforts in Northeastern Wisconsin.  For more information, visit www.foxcitieschamber.com.