Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms, and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffed animal at a carnival.
Sure, you see it happen on occasion, but never to you. This article is going to tell you that artificial intelligence (AI) will forever change SEO. We know. You’ve heard claims like this before, but this time it’s true. Because for once we’re leveraging machine learning against the machine. It’s a war of the alphabet AI versus SEO and here’s why it’s changing the search landscape forever.
AI Takes on SEO
SEO has long been a critical component of digital marketing strategies for small businesses. Businesses have paid experts a lot of money to optimize their website’s content and structure to improve its visibility on search engine results pages (SERPs) and attract organic traffic. In recent years, SEO has undergone significant changes due to the rapid advancements in artificial intelligence (AI) and machine learning technologies. In this blog post, we will explore what you need to know to stay ahead in the game and score a few wins in organic traffic.
Smarter Keyword Research
Keywords are the foundation of SEO, and AI is making keyword research smarter and more effective. With AI-powered tools, small businesses can now analyze vast amounts of data and identify high-performing keywords with precision. These tools can also provide insights into user intent, helping businesses optimize their content to better match search queries and deliver relevant results. AI-driven keyword research can save time and effort while helping small businesses target the right keywords and improve their SEO strategies.
If you’ve been in the digital marketing world and watched organic traffic drop off, algorithm change after algorithm change, you may be wondering what smarter keyword research means for those wily search engines. If every company has tools available to it to maximize keywords, then how does one company rank higher than another? That is yet to be determined, but one thing that does become apparent is that businesses that are not optimizing for keywords using AI may be at a disadvantage.
Enhanced Content Creation
Content is king in SEO, and AI is revolutionizing content creation for small businesses. AI-powered content generation tools can analyze user behavior, search patterns, and competitor data to generate high-quality, relevant, and engaging content. These tools can also help optimize content for SEO, including optimizing headlines, meta tags, and other on-page elements. This allows small businesses to produce content more efficiently and effectively, keeping up with the ever-increasing demand for fresh and engaging content.
The “ahem” moment: AI creates amazing work and can help small businesses do a whole lot more with less. But it’s a mistake to think it’s ready to go out the door the minute it’s created. Think of it as a cupcake without icing and sprinkles. Yes, it’s good but with a little extra flourish, it can be amazing!
By Christina Metcalf
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