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Red Shoes Inc. wins PR Daily’s 2023 Media Relations Award for Exclusive Content Strategy

Strategic communication firm awarded for local story that gained nationwide media coverage and helped a young boy achieve his racing dreams

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Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm, is proud to announce that it has been named a winner in PR Daily’s 2023 Media Relations Awards. The Exclusive Content Strategy category recognizes the best in the public relations business for providing exclusive stories to media outlets through strategic outreach that resulted in national coverage. Learn more about the campaign in this video here.

“Red Shoes Inc. is thrilled to be the recipient of PR Daily’s 2023 Media Relations Award for its Exclusive Content Strategy category,” said Maria Nelson, vice president of Red Shoes Inc. “Winning this prestigious national award is a testament to our team’s ability in crafting innovative and impactful media relations campaigns for our clients. We are truly honored to receive this recognition and look forward to continuing to deliver premium, results-driven services to clients.

Organized by PR Daily, the Media Relations Awards is a distinguished award program, recognizing excellence in media relations and strategic communication nationwide. This accolade is a testament to Red Shoes’ commitment to innovative, impactful and effective media relations campaigns.

Finalists in this year’s program were honored at a special industry event on Friday, Dec. 15, 2023 at the prestigious National Press Club in Washington, D.C., where category winners were also revealed.

Red Shoes’ Fox Cities Marathon Exclusive Pitch Campaign stood out among a diverse range of entries, showcasing excellence, creativity and strategic thinking in the Exclusive Content Strategy category. The judges recognized Red Shoes’ unique pitching strategy of the story of a young boy in a wheelchair who was running his first half-marathon with his grandfather and father. After pitching the story exclusively to the local network TV media sponsor of this event, the story gained national attention, ultimately ending with the boy receiving a racing wheelchair, training with local track coaches and wheelchair training equipment. Overall, Red Shoes delivered an exceptional campaign that showcased the power of effective public relations and had a meaningful impact on the Fox Cities Marathon and one of its participants. 

“Congratulations to Red Shoes Inc.,” said Brendan Gannon, senior marketing manager for Awards Programs at PR Daily. “This recognition reinforces your commitment to delivering compelling and strategic media relations campaigns that make a lasting impact.”

“Our team is thrilled to be honored with the Exclusive Content Strategy Award,” said Raquel Lamal, media specialist at Red Shoes Inc. “Public relations is at its best when it can make a positive impact on someone’s life and that is what happened with this story. This award signifies Red Shoes’ out-of-the-box approach to working with media to generate local and national coverage for our clients and truly make a difference for those around us.”

Red Shoes Inc. has been recognized for its accomplishment in a special write-up on PR Daily’s internationally read news website. To learn more about Red Shoes and the services it offers, visit: redshoesinc.com.

Video download: PR Daily’s Media Relations WINNER_V01.mp4

About Red Shoes Inc.
Built with a unique culture rooted in diversity and inclusion, Red Shoes is a woman-driven, full-service strategic communication firm in Appleton, Wisconsin that grows and protects brands by forming authentic connections and building lasting partnerships to provide brands with everything they need to grow: nourishment, protection, accountability and support.  Red Shoes listens to understand its client’s goals and then assembles a team of experts tailored to meet each client’s unique business objectives and ultimately, delivers results. To learn more, visit: redshoesinc.com.

About Ragan Communications and PR Daily:

Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly.