Close this search box.


Just as Prophit Co. launches into its 22nd year in business, along too comes a technology launch and new company name to match it: Dignify!

Previously a marketing firm, Prophit Co.’s focus shifted to leadership development in 2020.

CEO of Dignify, Joe Kiedinger, said of the name change, “We’re aligning our new name with our mission of spreading dignity-based communication to the world.”

Dignify is doing just that through its namesake patented technology, Dignify®, and their team of world-class coaches and trainers. The transformative leadership development and communication platform has just gone through a significant update with enhanced features—and more due to roll out in 2nd and 3rd quarter—like an online learning academy, customizable surveys and a companion app for enterprise accounts that allows leaders to provide quick recognition that dignifies and motivates their direct reports. Dignify is also translated in Spanish and French to serve a greater range of national and international clients.

The company’s core services will not be changing. It will remain the same local, Green Bay team providing leadership training, executive coaching, team building events and strategic planning—now with enhanced technology capabilities.

Kiedinger continued, “Leadership is changing quickly as the workforce shifts generationally. We make it easier for companies adapt to that change with solutions for culture, conflict resolution, training, engagement and more—all to create sustainable, profitable growth.”

For more information, see www.dignify.com or contact Marketing Manager, Lauren Hitt at [email protected].

Dignify was founded in 2002 under the name J. Kiedinger Advertising by Joe and Danica Kiedinger of Green Bay. Dignify is a software as a service (SaaS) company that builds confident leaders and healthy cultures through a focus on human dignity. Dignify currently serves a mix of clients in the construction services, manufacturing and banking industries—spanning from Texas to Canada and Europe.