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Light Up Appleton is returning to Downtown Appleton on Saturday, November 11, 2023! Head to Downtown Appleton from 3:00 p.m. to 7:00 p.m. to enjoy holiday activities. We’ll host live music in Houdini Plaza, the Avenue of Trees along College Avenue, a treat walk, a window walk scavenger hunt, food trucks, craft vendors and roaming performers.

A special event of Appleton Downtown Inc. (ADI) in partnership with our sponsors, Light Up Appleton is a free family-friendly event. College Avenue will twinkle with holiday lights and magic. Houdini Plaza will be the information hub for the event. There you will find wagon and train rides, food and craft vendors, photo opportunities, live music from local performers and sponsor booths.

Enjoy our treat walk, featuring snacks and treats from various participating businesses and sponsors along the Avenue and in Houdini Plaza. Delicious treats like hot chocolate, cookies and brownies will be available. We’ll also have dill pickles from Oh Snap! Treats are free, while supplies last.

The window walk scavenger hunt will also be returning to Light Up Appleton. A number of Downtown businesses are decorating their windows for the holidays and hiding a clue. Grab a scavenger hunt list at the Fox Communities Credit Union booth in Houdini Plaza to play along to be entered to win a variety of prizes.

The Avenue of Trees is new to Light Up Appleton this year! Downtown businesses will help us line College Avenue with beautifully decorated trees! Attendees will be asked to vote for their favorite tree simply by scanning a QR code that will hang on each tree.

Once again, we’ll have some interactive elements at Light Up Appleton, including a snow tunnel, a craft project, writing letters to Santa Claus with Mrs. Claus and an appearance by Kris Kringle himself!

“We received such positive feedback from the community about this event last year and people are really excited for it again this year” Abby Novak, Marketing Director for ADI. “This is a great event to bring your family to and really get into the holiday spirit.”

Throughout the evening enjoy live music performances at Houdini Plaza and interact with roaming performers along College Avenue. Wonder in the magic of a live ice carving demonstration. No matter where you look, there will be a spark of holiday magic in Downtown Appleton.

“ADI is so excited for another year of Light Up Appleton in the Downtown. During this time of year, everyone is ready to come together and celebrate the holidays” Jennifer Stephany, Executive Director for ADI. “Our goal is for our attendees to not only see, but feel, the magic of the season everywhere they turn. We hope this event is memorable and that families want to make it part of their annual tradition.”

More information about Light Up Appleton can be found on our website https://appletondowntown.org/light-up-appleton/ or our Facebook page @appletondowntown.

Light up Appleton is presented by Appleton Downtown, Inc. and is supported by Star Supporters AZCO and Renewal by Anderson. It is also supported by our other sponsors, Kimberly-Clark Cares, The City of Appleton, Fleet Farm, Tundraland, Amcor Foundation, TDS Fiber, Telmark, Fox Communities Credit Union, Warning Lites, Run Away Shows, Hilton Appleton Paper Valley Hotel, Boldt, Festival Foods and Air Wisconsin.

For more information, contact Appleton Downtown, Inc. Marketing Director, Abby Novak, by calling (920) 954-9112, or email [email protected].

ADI is a non-profit advocacy source for the businesses and merchants of Downtown Appleton, presenting the weekly Downtown Appleton Farm Market and a host of other events. For more information about ADI and/or a complete listing of upcoming Downtown happenings, visit ADI’s website, www.appletondowntown.org, or check them out on Facebook at the Appleton Downtown or Downtown Appleton Farm Market Fan Pages, or on Twitter @dwtnappleton.

For more information about Light Up Appleton or a complete listing of upcoming ADI events and promotions, visit: www.appletondowntown.org; on Facebook at Appleton Downtown or on Instagram @appletondowntown.