Groundbreaking Ceremony on Thursday, April 3rd
5322 Clairemont Dr., Appleton, WI 54913
12:00 PM CDT
Appleton Harley-Davidson has selected Bayland Buildings as the general contractor for a new, state-of-the-art 75,265-square-foot retail facility. The dealership, which originally operated in downtown Appleton (now home to the Lullaby Shop), relocated in 2000 to better serve the growing community of riders. In 2026, Appleton Harley-Davidson will celebrate its 50th anniversary, marking a milestone in its long-standing legacy.
Appleton Harley-Davidson has a rich history of ownership and dedication. The dealership changed owners in 1976, and welcomed Terry Doughty, who’d been working there since 1974, as a part-owner in 1980. In 1998, Terry bought out his partner to become the sole owner. After leading the business for over 40 years, Terry passed ownership to his son, Josh, in 2017, ensuring the family’s ongoing commitment to the Harley-Davidson brand and its loyal riders.
The new Harley-Davidson facility will feature a full retail sales floor, offices, a motorcycle maintenance service area, and storage capacity for up to 800 bikes. Additionally, there will be a public rental area available for private events. The facility will also include both outdoor and indoor lounge spaces, and Riding Academy. Construction is set to begin in the spring of 2025, with an expected completion date in the spring of 2026.
Appleton Harley-Davidson is more than just a dealership; it celebrates a globally beloved brand with deep roots in Wisconsin. This new facility has the potential to boost local tourism by attracting Harley-Davidson enthusiasts from across the state and beyond. It offers an opportunity to showcase their passion, craftsmanship, and dedication in a space that truly reflects the significance of their work and enhances the customer experience for such a legendary and timeless brand.
The Doughty family’s love for the open road lies at the heart of the dealership—you’d be hard-pressed to find dealership owners who have logged more miles than Terry and Josh. They envision a future where Appleton Harley-Davidson continues to be the heart of our riding community, bringing people together to experience the camaraderie, adventure, and freedom that life on two (or three) wheels offers. “We believe there’s no better way to embrace that lifestyle than by owning a Harley-Davidson motorcycle. We’re committed to helping more riders make that dream a reality while keeping the spirit of Harley-Davidson alive for generations to come. As we approach our 50th anniversary in 2026, we take pride in our rich history and deep-rooted passion for Harley-Davidson motorcycles.” – Josh Doughty
Bayland Buildings, Inc. welcomes the media and our project partners to the official groundbreaking ceremony for this project scheduled on site for Thursday, April 3rd at 12:00pm.
About Bayland Buildings Inc.
Bayland Buildings, Inc. is a 100% employee-owned, Commercial and Agricultural General Contractor founded in 1991. Built on a simple principle of providing customers with a seamless experience, without compromising overall quality. Bayland is recognized as one of the most competitive and respected building firms in Wisconsin and currently employs over 200 dedicated people.