The Post-Pandemic Rebound of Trade Shows Create Demand for Business Expansion
A-mazing Events, a full-service event management partner, is proud to announce the expansion of its new Trade Show Management division.
The concept originated from a current A-mazing Events client. The initial ask was for help coordinating the logistical details for their upcoming 30 trade shows in 2023.
Nicole Hartjes, Project Manager for A-mazing Events, saw a bigger opportunity to help her client’s business and her company. Her experience with business-to-business (B2B) special events gave her the expertise to develop a full-service Trade Show Event Management division that would eliminate the time-consuming, non-revenue-producing activities put on businesses participating in multiple trade shows a year.
“From procuring exhibit structures and décor, organizing marketing materials, scheduling meetings, and communicating details with the team, preparing for a trade show adds a lot of extra stress and pressure to a marketing team,” said Hartjes.
She added, “If you are not an experienced event professional, trade show logistics can cost businesses valuable time and extra money. We can help save companies money by freeing their staff from coordination duties and allowing them to focus on the sales and marketing strategy required for a successful show.”
Along with special events expertise, the A-mazing Events team utilizes exhibitor management software to give clients full access to all aspects of the project, including trade show schedules, show details, inventory levels, and more.
Key Trade Show Management Services include
- Store, manage, and maintain exhibit inventory between shows
- Contract booth space, process payments, and register attending staff
- Coordinate all shipping logistics from exhibit inventory to sales and marketing materials
From small regional events to massive industry gatherings, trade shows have long been the center of B2B and marketing and sales strategies. When Covid-19 caused the industry to nearly shut down and pivot to virtual events to survive, some predicted that the popularity of in-person trade show events would not return to pre-pandemic levels. However, the Center for Exhibition Industry Research (CEIR) reported earlier this year that B2B events in the U.S. remain on track for a full recovery by 2024.
For more information on A-mazing Events and the new full-service Trade Show Management division, including a complete breakdown of their services, visit a-mazingevents.com or call 920-939-6742.
About A-mazing Events
A-mazing Events is committed to designing and executing corporate events by providing exceptional service through attention to detail. This is a full-service event and meeting planning company established in 2005, located at N282 Stoney Brook Road in Appleton. The company has event designers, project managers, and coordinators who plan, execute, and evaluate events for mid to large-size companies. They specialize in corporate milestone celebrations, open houses and ground-breaking ceremonies, conferences and tradeshows, award dinners and galas, picnics, holiday parties, incentive trips, and destination management services. A-mazing Events is a Meeting Professionals International and the International Special Events Society member. Learn more at a-mazingevents.com.