Samaritan Counseling Center Announces Ribbon Cutting and Grand Opening

Event includes revealing new identity and special announcement

Published Monday, May 16, 2022

Samaritan Counseling Center of the Fox Valley, Inc., a state-certified and nationally accredited, nonprofit mental health and substance abuse care agency treating adults and children in northeast Wisconsin, is moving to their new offices at the end of May and inviting investors and the public to a ribbon cutting ceremony and tours on June 10, 2022, starting at 9:00 a.m.. A formal presentation will begin at 9:15 a.m..

The new building marks a major milestone in the agency’s 50+ year history, and is the result of a feasibility study, years of planning, and raising over $2,850,000 to make the dream a reality. “Many, many people collaborated to make this happen,” said executive director Rosangela Berbert. “We knew we had to do something as we had outgrown our existing facility which we leased. We could not find a suitable existing property, so we decided to build. Shortly after we launched the campaign, Covid hit. We contemplated stepping back but were advised to push forward and here we are,” she explained.

Community philanthropist Mary Beth Nienhaus offered the agency a $250,000 matching gift over five years. The match has been met. “Mental health is a growing global crisis, especially in the Fox Valley,” Berbert said.  “We are incredibly grateful to Mary Beth for agreeing to match the final amount needed to fund this project. We are making room for those in the Fox Valley who need our services and we couldn’t do it without the community making room in their hearts to support this project.”

The agency will also unveil their new identity during the ribbon cutting ceremony. “The move provided the perfect opportunity to evaluate our brand and determine if an update was in order,” explains Samaritan’s development and communications director Jane Frantz. “We surveyed key stakeholders and learned that there is considerable brand equity in our name. People know who we are and what we do, and they value and appreciate our spiritually integrated care model. We also learned there is room for clarifying our messaging when it comes to using words like faith, religion, and spirituality. They mean different things to different people, so we are putting more definition to that.”

The agency partnered with A2Z Design in Appleton to create their new name and logo. “Samaritan Counseling Center of the Fox Valley, Inc. is a mouthful, and people often refer to them as ‘Samaritan.’ The agency does much more than counseling. They offer a mental health screening in the K-12 schools, and they have an outreach to faith communities that are often overlooked because Counseling is in the name. We recommended shortening the name to Samaritan and refreshing their logo to better represent where they are heading in the future. Samaritan serves our community through their spiritually integrated care. They meet you where you no matter your spiritual or religious beliefs. Samaritan's new brand represents their focus on hope and healing, one person at a time. It’s modern. Fresh, and simple,” explained Jeff Amstutz, A2Z founder and creative director.

Boldt won the bid to build the new facility. “The history of Samaritan in our community is long and distinguished. Building a new facility that inspires healing and welcomes clients in a secure, inviting and warm setting was the goal of Samaritan’s leadership, the Boldt team, and all involved in this project. Mental health impacts all families in one way or another. The services and care Samaritan provides will build a healthier, stronger community,” said Tom Boldt, CEO, Boldt.

Samaritan Counseling Center’s programs are all funded through fee-for-service, grants and donor/investor support. This means community giving is a critical piece to Samaritan Counseling Center’s ability to provide care to the Fox Valley. With added space in this new center, Samaritan hopes to generate more revenue by providing more services to more people. Additionally, this new facility will allow Samaritan to invest in an asset they own instead of paying rental fees for a building.

There will be a special announcement made by a major investor at the ribbon cutting ceremony.

To learn more about Samaritan Counseling Center, to schedule a counseling appointment or to learn about the school-based mental wellness screening, visit


About Samaritan Counseling Center

Samaritan Counseling Center of the Fox Valley, Inc. is a state-certified, nationally accredited, nonprofit mental health agency based in northeast Wisconsin. It provides bi-lingual (English and Spanish) counseling for children, youth, adults, couples, and families for a variety of issues including anxiety, depression, relationship issues, grief, alcohol and drug abuse, stress and so much more. Samaritan Counseling Center believes in integrating mind, body, and spirit with its counseling practices to help individuals find the deepest meaning in life.

Samaritan Counseling Center offers Connected Community Wellness Screens to more than 12,000 school-aged children in 15 school districts throughout eastern Wisconsin. These screenings aim to prevent suicide by providing voluntary and confidential emotional wellness check-ups right at school and free of charge for students’ families. The school based mental health program recently expanded into Calumet County with a pilot program in all five school districts funded by a substantial grant from the basic needs giving program of the Community Foundation for the Fox Valley Region, the Chilton Area Community Foundation, the Brillion Area Community Endowment Fund, and the Ruth Bolz Memorial Fund.

To learn more about Samaritan Counseling Center, visit