LEGACY PRIVATE TRUST COMPANY ANNOUNCES RE-BRAND AND NEW WEBSITE LAUNCH

New Look, New Website!

Published Thursday, April 28, 2022

Legacy Private Trust Company is proud to announce a corporate re-brand to honor our 18th year of business. Legacy was founded in 2004, and at that time, our founders developed the original logo to convey an image of success, growth, and upward-trending results. The average lifespan of a corporate logo is ten years. While our original logo has served us well, we felt the need to undergo a brand revitalization to reflect continual changes in technology and to resonate with future generations of clients without alienating our existing client base. Several aspects of the logo have remained the same, such as our corporate colors and typefaces. However, to avoid any confusion with the cell phone battery or network connectivity icons that did not exist 18 years ago, the decision was made by senior leadership to update the logo graphic. Legacy’s new logo positions us for a bright future and provides our clients and employees with clear and compelling messaging that speaks to our mission and business goals.

To reflect the updated branding, Legacy also launched a new website. The new site is designed to improve the user experience, contains more information about our company, and is more engaging. Key features of the new site include added video content and photography featuring our staff, a revised list of our service offerings, and a focus on who we are and how we stand out from our competition.

About Legacy Private Trust Company

Legacy Private Trust Company is headquartered in Neenah, Wisconsin, and is an independent, closely-held trust and investment company with assets under management of over $1.85 billion. The team of 40+ highly credentialed and experienced professionals include Chartered Financial Analysts®, Certified Financial Planners®, Certified Trust and Fiduciary Advisors, attorneys, and tax experts who offer personalized trust and investment services to individuals, families, businesses, and non-profit organizations. Legacy specializes in intergenerational wealth transfer, investment planning and management, financial planning, and trust administration for clients across Wisconsin and the United States. For more information, please visit www.lptrust.com.

Two Neenah Center  |  Fifth Floor  |  Neenah, WI 54956

TEL 920-967-5020    FAX 920-967-5079  |  WEB  lptrust.com

 

 

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