Red Shoes announces new hires and promotion

Published Wednesday, March 30, 2022


Red Shoes Inc., a full-service marketing and public relations firm that specializes in strategic communication, has hired Tracy Carpenter as its new business manager and Katie Much as an account coordinator. The company also promoted Katie Thao to creative specialist.


As business manager, Carpenter supports Red Shoes operations in accounts payable and receivable and manages human resources. She brings more than eight years of experience in a variety of business roles including finance, sales and business development. Carpenter also volunteers with several organizations including Habitat for Humanity, Renaissance Assisted Living and Saving Paws. She holds a bachelor’s degree in human services and business administration from the University of Wisconsin Oshkosh.


As an account coordinator, Much supports client teams through writing, editing, managing organic and paid social media efforts and conducting research to strengthen marketing initiatives. She brings nine years of communication experience to Red Shoes. In previous roles, Much largely focused on crafting and sharing meaningful stories, first in her career in community journalism and in her role at a large nonprofit where her copywriting capabilities served a variety of functions. Much holds a bachelor’s degree in communication from the University of Wisconsin-Green Bay.


In Thao’s new position as creative specialist, she is responsible for developing, enhancing and implementing creative content strategies for Red Shoes Inc. and its clients. Her work includes concept ideation, writing, graphic design and social media management. Thao has more than six years of strategic social media experience and has already been playing a major role in supporting clients’ creative campaigns during her time at Red Shoes. Thao has a bachelor’s degree in history and psychology from the University of Wisconsin Oshkosh.


Founded by Lisa Cruz in 2008, Red Shoes serves as the agency of choice for a variety of industries including those in the construction, transit, health care, financial and economic development sectors. The agency also specializes in crisis communication.

To learn more about Red Shoes’ full complement of services, visit

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Tracy Carpenter, business manager at Red Shoes Inc.


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Katie Much, account coordinator at Red Shoes Inc.


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Katie Thao, creative specialist at Red Shoes Inc.


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About Red Shoes Inc.

Red Shoes Inc. is an award-winning full-service strategic communication firm located in Appleton, Wisconsin. Services include communication strategy development, marketing services, PR planning, media relations, social media planning and management, crisis communication management, internal communication, event planning and execution and brand perception management.


The firm was founded in June 2008 and is certified as a WBE, DBE and WOSB. In 2020, it received the Wisconsin LGBT Chamber’s Allied Business of the Year. To find more information about Red Shoes, visit