Cousins Subs Raises $50,000 to Fight Childhood Cancer

Catering For A Cure Proceeds to Benefit Vince Lombardi Cancer Foundation

Published Wednesday, November 10, 2021

As a result of its Catering for a Cure initiative, Cousins Subs® raised $50,000 for the Starr Children’s Fund, which raises money for pediatric cancer care and research and is part of the Vince Lombardi Cancer Foundation (VLCF).

Throughout the month of September, Cousins Subs and their Make It Better Foundation pledged to donate $15 from every 20-piece Party Box sold, up to $50,000, to the Starr Children’s Fund. With nearly 4,000 Party Boxes sold in September, the brand successfully raised the full $50,000 donation to the Wisconsin-based non-profit.

“We are thrilled with the generosity and compassion from our communities throughout this initiative,” said Justin McCoy, VLCF board member and vice president of marketing at Cousins Subs. “When we come together, it’s astonishing what can be accomplished and we thank all who helped us get to our $50,000 goal.”

The Starr Children’s Fund focuses solely on raising funds to support pediatric cancer care and research, which are drastically underfunded compared to other types of cancer. Only 4% of the billions of dollars spent annually on cancer care and research benefit pediatric cancer.

The Starr Children’s Fund will use the funds donated through Catering for a Cure to support innovative research and implementation of immunotherapy treatment for better outcomes in childhood cancer.

Cousins Subs and VLCF, both Wisconsin-based organizations, first teamed up to tackle cancer in September 2015. Through the tremendous support of the local community, Cousins Subs has met its fundraising goal the last six consecutive years—leading to a total contribution of $300,000 for cancer research and compassionate care.

For more information on Catering for a Cure, please visit

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Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, LinkedIn, Twitter and Instagram.


Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded more than $650,000 in grants and scholarships to students and nonprofit organizations throughout Wisconsin. For more information on the Make It Better Foundation, visit


The Vince Lombardi Cancer Foundation was established in 1971, in memory of five-time National Football League championship Green Bay Packers Coach, Vince Lombardi. His spirit, enthusiasm and commitment to excellence touched countless lives, and on September 3, 1970, he lost a battle to colon cancer, dying at only 57. In his honor, the Foundation is committed to raising funds for advancements in cancer research and compassionate care. For more information on the Vince Lombardi Cancer Foundation, visit our new website:


Bart Starr’s legacy on the football field matched his charitable legacy. After Coach Vince Lombardi passed away from colon cancer in 1970, Bart and Cherry Starr graciously accepted the role of honorary chairpersons of the first annual Vince Lombardi Memorial Golf Classic and served the foundation for 44 years. They contributed to raising more than $16 million to help fight cancer. In 2017, in collaboration with the Vince Lombardi Cancer Foundation, they introduced the Starr Children’s Fund, which is dedicated to raising funds to support pediatric cancer research and treatment.