Weidert Group Expands Team To Accommodate Continued 2021 Business Growth

Published Friday, October 8, 2021

Appleton, Wis.-based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries. Robust demand growth in 2021 and continued expansion around strategic solutions were key drivers in the agency’s employee promotions and additions.

“The pandemic made it instantly critical for marketing and sales professionals to effectively work virtually,” said Greg Linnemanstons, Weidert Group President. “That naturally led to an explosion in demand for our inbound growth services using the HubSpot platform, both with current and potential clients. The promotions and new hires position us to continue helping clients achieve their most ambitious goals, regardless of the challenges faced.”

To ensure consistent content alignment and maximum impact for its clients, Weidert promoted two people into Creative Director positions:

Justin Harrison promoted from Associate Creative Director to Creative Director with design and web emphasis.

Eric Severstad promoted from Content Manager to Creative Director with content emphasis.

To address continuous operational improvement, two new positions were added within agency operations and filled by promotion:

Laura Sheptoski promoted from Consultant to Director of Operations, overseeing the agency’s many systems and processes, particularly our agile marketing processes.

Amanda Retzki has been named Service Delivery Specialist, in charge of managing timelines and production capacity for timely deliverables.

Five new associates were added to the Weidert team to support client growth:

Kate Eastman hired as a Consultant. Eastman brings purpose-driven passion for marketing and wide-ranging leadership, logistics, communications, and project management experience she gained working for Fortune 500 companies.

Colin Griffith hired as an Inbound Marketing Assistant. In his support role, Griffith adds a team dynamic that leverages his attention to detail and unique blend of business, marketing, social media, and client 

service skills to ensure timely, high-quality deliverables.

Kelly Kranz hired as a Consultant. With 8+ years experience with HubSpot partner agencies, Kranz brings a proven track record of accomplishment as demonstrated by her client-first approach to strategic project and cost management, quality control, and collaborative goal setting.

Kristine Pelkey hired as an Inbound Marketing Specialist. Pelkey brings a wealth of relevant experience including industrial B2B sales and marketing team support and coordination, leading detailed technical proposal initiatives, and developing focused marketing strategies that maximize results across all media platforms.

Colton Shearier hired as an Inbound Marketing Specialist. Shearier combines social media and digital advertising experience with proactive client engagement to anticipate, understand, and support B2B inbound marketing initiatives.

“The promotions and addition of five new associates with unique and complementary strengths further enhance Weidert Group’s capabilities and team culture, all in service to our clients,” said Linnemanstons. “Watching the agency evolve and enhance our reputation as an inbound growth leader for complex B2B industries is exciting and gratifying.”

Weidert Group’s ongoing success means the agency continues its search for prospective team members with a desire to advance their inbound growth and web development careers. Visit Weidert group’s Careers Page for open positions.

 

About Weidert Group, Inc.

Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 121,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.

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