Red Shoes hires Katie Thao as account coordinator and Gina Roberts as marketing assistant

Published Friday, October 8, 2021

Red Shoes Inc., a Wisconsin-based strategic communication firm, has hired Katie Thao as an account coordinator and Gina Roberts as a marketing assistant.

In her role as account coordinator, Thao supports client teams through writing, editing, managing social media efforts and conducting research to strengthen marketing initiatives. She has more than five years of strategic social media experience and helps execute content calendars and social media content needs. Thao has a bachelor’s degree in history and psychology from University of Wisconsin Oshkosh.

In her role as marketing assistant, Roberts supports client teams in new business development, content creation and other administrative activities. Roberts also assists with numerous pop-up COVID-19 vaccination clinics aimed at serving minoritized populations in the Fox Cities through her work with the Multicultural Communications Committee. She brings nearly two decades of customer service experience, seven years of social media experience and more than five years of experience in the marketing field to the Red Shoes team. Roberts has a bachelor’s degree in Spanish from the University of Wisconsin Oshkosh.

Founded by Lisa Cruz in 2008, Red Shoes serves as the agency of choice for a variety of industries including those in the construction, transit, health care, financial and economic development sectors. The agency also specializes in crisis communication.

To learn more about Red Shoes’ full complement of strategic communication, digital and design services, visit


About Red Shoes, Inc.
Red Shoes Inc. is an award-winning full-service strategic communication firm in Appleton, Wis. Services include media relations, social media planning and management, communication strategy development, internal communication, PR planning, event planning and execution, crisis communication management, brand perception management and marketing services.

The firm was founded in June 2008 and is led by one of the nation’s top women in PR according to PR News 2019. Red Shoes is certified as a WBE, DBE and WOSB. In 2019, it received the Wisconsin Governor’s Woman Business Enterprise Award and most recently was named as the Wisconsin LGBT Chamber’s Allied Business of the Year. This past year it also launched Sole Source, a podcast focused on news and information for women. To find more information about Red Shoes, visit