COUSINS SUBS® Launches ‘Catering for a Cure’ Initiative

Brand pledges to donate up to $50,000 for pediatric cancer care and research

Published Tuesday, September 21, 2021

MILWAUKEE Cousins Subs® this month launched Catering for a Cure, an initiative benefiting the Vince Lombardi Cancer Foundation’s (VLCF) Starr Children’s Fund, which raises funds for pediatric cancer care and research. Throughout the month of September, Cousins Subs and their Make It Better Foundation will donate $15 from every 20-piece Party Box sold, up to $50,000, to the Starr Children’s Fund.

“Cousins Subs is a long-time supporter of the Vince Lombardi Cancer Foundation with more than $250,000 in donations since 2015 to benefit cancer research and compassionate care in local communities across Wisconsin,” said Justin McCoy, VLCF committee chair and vice president of marketing at Cousins Subs. “We’re excited that this new initiative offers our guests an opportunity to show their support for such an important organization.”

The Starr Children’s Fund focuses solely on raising funds to support pediatric cancer care and research, which are drastically underfunded compared to other types of cancer. Only 4% of the billions of dollars spent annually on cancer care and research benefit pediatric cancer.

The Starr Children’s Fund will use the funds donated through Catering for a Cure to support their innovative research and implementation of immunotherapy treatment for better outcomes in childhood cancer.

Guests can place their Party Box order online, through the mobile app, over the phone or in person at a Cousins Subs location.

For more information on Catering for a Cure, please visit www.cousinssubs.com/foundation/cancer-care/.

ABOUT COUSINS SUBS

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, LinkedIn, Twitter and Instagram.

ABOUT THE MAKE IT BETTER FOUNDATION

Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded more than $650,000 in grants and scholarships to students and nonprofit organizations throughout Wisconsin. For more information on the Make It Better Foundation, visit www.cousinssubs.com/foundation.

ABOUT VINCE LOMBARDI CANCER FOUNDATION

The Vince Lombardi Cancer Foundation was established in 1971, in memory of five-time National Football League championship Green Bay Packers Coach, Vince Lombardi. His spirit, enthusiasm and commitment to excellence touched countless lives, and on September 3, 1970, he lost a battle to colon cancer, dying at only 57. In his honor, the Foundation is committed to raising funds for advancements in cancer research and compassionate care. For more information on the Vince Lombardi Cancer Foundation, visit our new website: www.lombardifoundation.org.

ABOUT STARR CHILDREN’S FUND

Bart Starr’s legacy on the football field matched his charitable legacy. After Coach Vince Lombardi passed away from colon cancer in 1970, Bart and Cherry Starr graciously accepted the role of honorary chairpersons of the first annual Vince Lombardi Memorial Golf Classic and served the foundation for 44 years. They contributed to raising more than $16 million to help fight cancer. In 2017, in collaboration with the Vince Lombardi Cancer Foundation, they introduced the Starr Children’s Fund, which is dedicated to raising funds to support pediatric cancer research and treatment.

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