Verve, A Credit Union Hires New VP of Technology

Published Tuesday, May 18, 2021

Verve, a Credit Union, announced the addition of Rob Ketter as VP of technology to its leadership team. Rob comes to Verve from One Community Bank in Madison where he served as the chief technology officer. At Verve, he leads the Information Technology department, as well as monitors and identifies technology trends to streamline Verve operations and enhance member service.

Ketter, who joined the team days before a monumental technology upgrade, is working alongside Senior VP of Technology Eric Regner, who is retiring on July 2, ensuring a smooth transition.

“We are so thankful for Eric’s leadership over the last 11 years in propelling Verve into a top-tier financial institution, deploying various software systems, enhancing technology at our branches and a variety of efficiency improvements that make taking care of business easier and more seamless for our members and team,” said Kevin J. Ralofsky, president and CEO at Verve. “Rob joined us at a very exciting time, in the midst of transitioning our 66,000 members to a new technology for an even better banking experience. Adding Rob to our strong IT team is the culmination of years of work advancing Verve’s technology. His leadership will truly help guide our team to continue to push Verve to the forefront of financial technology.”

Ketter has more than 10 years of experience in the financial industry and 15 years of IT experience in the financial, government and private sectors.

“Verve’s IT team and culture are best-in-class, and I am so thankful to join such an energetic team at this exciting time as we transition to a new technology and truly enhance the way we serve members,” Ketter said. “I’m always looking to push the status quo to find better ways to provide service and improve productivity and I can’t wait to see how our IT Team and all Verve team members are able to do just that.”

In addition to leading Verve’s IT team, Ketter will be responsible for building relationships with bank examiners and auditors, managing tech partners and identifying new areas of banking and technology for Verve to explore.


Founded in 1937, Verve, a Credit Union, is a member-owned, not-for-profit financial cooperative with nearly $1.5 billion in assets and serves nearly 66,000 members at 21 locations. Membership is open to anyone who lives, works or worships in 25 counties throughout Wisconsin, Illinois and Minnesota and to employees of Kimberly-Clark Corp., Fox River Paper Co., the medical services industry and the immediate family of any current member. Federally insured by NCUA.