Long-time banking industry executive Tim Hoff has been promoted to Chief Lending Officer at Community First Credit Union.
Community First President/CEO Cathie Tierney announced the move, effective July 1, expanding Hoff’s responsibilities to lead the Consumer, Mortgage, Collections and Business Lending teams at Community First.
An Eau Claire native, Hoff graduated from the University of Minnesota with an Economics degree and has more than 30 years’ experience in the banking and financial services industry.
Since joining Community First in October 2017 as Senior Vice President of Business Services, he has led the Business Lending team to record growth and service to members, Tierney said.
Under Hoff’s leadership, the Business Services team recently helped member businesses access more than $42 million in relief funds through over 850 SBA Paycheck Protection Program loans during the COVID-19 pandemic. “While the loans were made to the businesses, the money helped to ensure paychecks for more than 6,200 employees in Northeastern Wisconsin,” Tierney said.
“The greatest reward I have found in my more than 30 years in financial services is making a difference for people and organizations in our communities,” said Hoff, who has been a passionate volunteer, serving in leadership positions with Appleton Downtown, Inc., Fox Cities Chamber and Pillars, Inc., among others.
“We have an amazing team bringing personal, flexible financial solutions to our members,” Hoff said. “I am humbled and excited to take on a broader scope of duties and look forward to working together to continue to deliver on our brand promise of ‘We’ll Find a Way.’”
Hoff started his career as a teller/personal banker at Marquette Bank in Minneapolis and later became an Assistant Branch Manager with ITT Financial Services. He moved to Appleton to become Retail Lending Officer with Bank One and was promoted to Assistant Vice President Business Banking.
In 1999, he became Vice President of Business Banking at M&I and later became Vice President/Senior Commercial Lending Officer for Citizens-Republic Bank.
In 2010, Hoff joined the Bank of Kaukauna as Senior Vice President/Commercial Banking Manager/Chief Lending Officer before being promoted to President/Chief Lending Officer in 2016.
Hoff and his wife, Sara, live in Menasha where he has been a diehard Menasha Bluejay football fan and also volunteers as a youth baseball and basketball coach.
Hoff replaces Tim Sciborski, who is retiring after 25 years with the credit union and more than 38 years in financial services. He has helped guide Community First’s tremendous growth as Chief Lending Officer since 1998.
Community First Credit Union offers banking, investment, financial education and insurance services to 142,800 member/owners who live or work in 13 Northeast and East Central Wisconsin counties. The financial cooperative has $3.85 billion in assets, 566 employees and operates 26 full-service branches along with non-traditional branches in schools, retirement communities and the Wisconsin Veterans Home at King, Wis.