Member Spotlights

Let the Chamber help tell your story!

Member Spotlights are available to members to provide further brand awareness and visibility for your business in the Fox Cities communities.




When was your business established? 2002

How did your business get started? Twenty years ago, our business started in a ranch-style home on 9th Street in Green Bay. Our founder, Joe Kiedinger, was mentored by Dave Skogen of Festival Foods. Initially, we served clients in advertising and marketing, but it was Servant Leadership that drew Joe's interest in even more.

What is your organization's mission statement? And in what ways do you fulfill your mission? To help people unleash their true potential by teaching acceptance in an unaccepting world and giving people credit for what they do because of who they are. We do this through a collection of advisors and cutting-edge technology. What we focus on is improving organizational health through communication.

What specific need does your business fill? Through our four pillars, we help companies build cohesive teams, reduce leaders' stress, teach effective communication and drive sales through purpose-driven marketing.

Who are your target customers/clients? We work with a large range of clients from small-to medium-sized manufacturing, banking and retail clients to an international pharmaceutical company.

In what unique ways is your organization involved in the Fox Cities community? We have an upcoming Power Up leadership seminar at the Timber Rattlers stadium on April 25th. Our aim is to get leaders excited about leading again. Through a motivating keynote speech and workshops, we will reinvigorate and renew leaders' passion for their work—enhancing their effectiveness on the job.

What is the best part of doing business in the Fox Cities? We love doing business in the Fox Cities! We share such a tight-knit, personable community no matter where you go, locally.

What news or future plans would you like our readers to know about? We launched Leadership Adventures last year and are excited for a new season of taking teams out on the road for more teambuilding and leadership training experiences soon! This one-of-a-kind event helps teams communicate and reduce workplace stress. For more information, visit:

Anything else to add? Our process helps companies build strong relationships and achieve growth through a focus on dignity. Our patented tool, Dignify, makes it possible. It helps leaders track people and performance in one place—bringing out the best in employees by introducing open, honest communication to organizations. For more information, visit: 


Ballroom at the Reserve

With the mission to present a historic and elegant event space for the Fox Valley community to gather in, owners Julie and Justun Hart of Ballroom at the Reserve, aim to serve the community in a way that allows patrons to create memorable experiences.

Established in June 2019, the Harts were presented with the opportunity to operate the space as an event/wedding venue. They knew they wanted to continue the business with some additions as well, such as adding entertainment into the business model.

A beautiful, historic space filling the need for intimate gatherings in Downtown Neenah, the Ballroom at the Reserve offers a unique backdrop for weddings, concerts, corporate events, dinners and more. The ballroom, overlooking the clock tower in downtown, was restored to preserve the building’s rich history dating back to 1909.

Shared Julie, “The Fox Cities community values meaningful experiences. We find that they also value history and love the stories that come with the building.”

At their event space, they traditionally hold weddings and private events but have also incorporated dinner theatre, jazz nights and concert events for couples of all ages seeking an exciting night out.

Justun shared that their events are somewhat ‘a la carte’ making it a seamless experience for wedding couples planning their special day.

“We have been fortunate enough to establish preferred partners in the Fox Cities for catering, music, photography, and more,” added Julie. “This process makes it easy on the couple and also benefits local business.”

Due to the challenges presented by the coronavirus pandemic, the Harts are dedicated to focusing on practices of cleanliness and communicate these policies with vendors to ensure their guests feel safe in their space.

For more information, visit

See this story in the July 6, 2020 issue of the Business News


Basset Mechanical (Video Spotlight)


E/Power Marketing

Established in 1998, E/Power Marketing takes pride in their continued “oldschool” work ethic to drive progress and innovation online. The agency, developed back when the Internet was accessed with a dial-up modem, derived from an idea Larry Stopa had when he recognized how to improve effectiveness of marketing online. Soon E/ Power grew into serving clients from coast to coast and they’ve continued to be at the forefront of digital marketing ever since.

E/Power Marketing delivers effective, leading-edge digital marketing programs that impact their clients’ bottom line. In a continually changing industry, they take a steadfast approach to ongoing education and program improvements that provide measurable real-world results.

While the strategies are varied, they continue to focus on their mission of providing solutions that are successful and productive for businesses across industries.

“The best part of working with Fox Cities’ business people is that they are no-nonsense, down to Earth, roll up their sleeves, and get the job done people. That’s exactly the kind of people E/Power likes to work with because we’re the same way,” shared E/Power President Larry Stopa.

E/Power Marketing works to be an extension of their clients’ team, utilizing their 20+ years of specialized experience to grow their clients’ businesses using digital marketing strategies, social media marketing, digital advertising, content marketing, email marketing and search engine optimization.

To achieve their vision of being a vibrant, growing agency that empowers each team member to grow and achieve new opportunities, E/Power Marketing transitioned to a mostly remote agency years ago. This positioned E/ Power marketing uniquely as the coronavirus pandemic hit by allowing uninterrupted service while also being able to guide their clients on the hurdles they now face in a work from home environment.

When meeting clients in person, they practice virus safety with face masks, hand sanitation, and social distancing precautions.

Through a continued commitment to provide digital marketing programs that drive business growth, they have recently made adjustments to ensure Fox Cities business owners are not being overcharged or underserved with their marketing needs.

“Over the last six months, what started as organic whispers of local businesses not being satisfied with their current digital marketing results, service and strategy, soon transformed into loud rumblings of fellow Fox Cities business owners getting taken advantage of; overcharged, underserved, and sold services they didn’t need,” explained Justin Tadych, Vice President, Account Strategies. “As an agency, we recognized a need and developed an action plan to step up and better serve area businesses by taking the digital strategies honed working on national accounts over 20 years and adapting them to drive real-world business results for our Fox Cities neighbors.”

For more information, visit

See this story in the July 20, 2020 issue of the Business News


Guident Business Services

Established in 2009, Guident Business Solutions is a management development firm dedicated to guiding the successful growth of organizations through the sharing of knowledge and teaching of key business practices.

Owned and operated by Gary Vaughan, Guident Business Solutions works with business owners to help them sharpen their operations by introducing financial and strategic tools to measure and forecast their business needs.

Shared Vaughan, “in order to fulfill the business owner’s dreams, they have to be much sharper business operators than ever before.”

While having worked with clients from Milwaukee to Green Bay, Vaughan has been doing business in the Fox Cities for over thirty years and understands the culture and dynamics in the region.

He saw an unmet need in the market for supporting small to medium-sized businesses with his specialized services and took a leap of faith, like most small business owners do. “Now ten-plus years later, I’m still helping business owners navigate through their challenges,” shared Vaughan.

Teaching is what sets Guident Business Solutions apart from other like-minded businesses. Often times, business owners today cannot go back to school to achieve a business degree or masters degree. Vaughan is dedicated to teaching the competencies of a formal corporate finance or strategic management education through his services.

During the challenging times due to the coronavirus pandemic, Vaughan shared that he has adapted his business practices by replacing face-to-face interaction with accessible technology such as Zoom or FaceTime. Through the use of technology, he’s been able to keep up with clients by spending time virtually working with businesses on key needs such as strategizing on financials, writing annual operating budgets, discussing employee challenges and more.

Vaughan releases a monthly newsletter, a practice he has done for years, featuring insight and practices for business owners. He is currently in the final stages of creating a book of the collection which will highlight the top sixty newsletters from the past ten years.

Of the things Vaughan is most proud of at Guident Business Solutions are the client relationships.

“Helping businesses overcome challenges or take advantage of opportunities, in the Fox Cities and beyond, is exciting and has been very rewarding,” shared Vaughan.

Guident Business Solutions specializes in providing small to medium-sized businesses with revenues under $20-million and less than fifty employees. They work to meld together the financial tools needed with the business owner’s knowledge, as the expert in their respected field, to help put the business on the track to success.

For more information, visit

See this story in the June 22, 2020 issue of the Business News


Matthews Tire

Matthews Tire makes it a top priority to keep customers safe on the road every day. Founded in 1952 as a U.S. Royal dealer on College Avenue in Appleton by Fred Matthews, Matthews Tire has since expanded to serve five locations from Waupaca, Menasha, Fond du Lac, Green Bay and Appleton. 

The company has experienced a few ownership changes. It was purchased by an employee in 1985, Dennis Rezner. In 2003, Matthews Tire Commercial Tire Center was opened in order to best serve commercial customers. To this day, the Rezner family continues to operate Matthews Tire with the same focus on customer dedication as originally provided at its inception.

Their priority for customer safety starts by providing quality tires and parts, great service and an unmatched commitment to serving customers’ needs.

In an effort to stand by their mission, Matthews Tire is committed to developing relationships with their customers and their vehicles in order to ensure they are running efficiently and as safely as possible, to and from their destinations. Beyond individual vehicle owners, they also service truckers, companies, fleets and municipalities at their Commercial Tire Center in Appleton.

Within their business, they continually update equipment and train employees to ensure they are at the cutting-edge to serve customers’ vehicles. Recently, they added Advanced Driver- Assistance Systems (ADAS) service to their array of offerings to help drivers stay safe while driving. They have sophisticated equipment and certified training in order to recalibrate these systems on all makes and models of vehicles.

Matthews Tire has remained open as an essential business during these challenging times due to the COVID-19 pandemic. As they say, they are “keeping customers and our communities rolling”. With customer service at the forefront, they have shifted some standard business practices by offering flexibility to customers, including contact-free drop off to help every customer feel comfortable and safe when having their vehicle serviced at their business.

Matthews Tire focuses on giving back to the community they call home as well. They host a bi-annual event, “Oil Change for the Better”, which donates $10 to a local charity from each oil change performed during a designated week. Since 2012 they have donated over $50,400 to charities in the Fox Cities!

When asked what they believe is the best part about having a business in the Fox Cities, General Manager Trevor Rezner shared that without a doubt it’s the great people in our communities.

“Without the great people in the Fox Cities, our business doesn’t exist,” replied Rezner. “We have developed lifelong relationships with multiple generations of families in the area. As a local business, we appreciate the support of Fox Cities establishments. It’s a great place to be.”

For more information about Matthews Tire, visit

See this story in the August 17, 2020 issue of the Business News


St. Norbert College

St. Norbert College was founded in 1898; the Donald J. Schneider School of Business & Economics was established in 2014. An exceptionally generous gift from Pat Schneider, Don Schneider’s wife, afforded St. Norbert the opportunity to develop the school and its Master of Business Administration program. The school is a fitting tribute to Don’s legacy as a forward-looking business leader and innovator who led Schneider Inc. to its position as a global trucking and logistics giant.

The Schneider School serves as northeast Wisconsin’s hub for business intelligence. Through its undergraduate, graduate and executive leadership programs, it prepares nimble, forward-looking thinkers ready to innovate and thrive in a world of constant change.

One particularly noteworthy recent development is the establishment of an undergraduate major in data analytics. Across the board, industries today need to harness data flows and integrate evidence-based insights into their decision making. Schneider School students will be prepared to thrive in this growing fi eld of data analysis with the new program.

The MBA program offers rigorous academics, outstanding networking opportunities, and the opportunity to learn in small classes from an exceptional faculty.

The Schneider School’s Center for Exceptional Leadership develops principled, visionary champions of organizational success, from emerging leaders to the C-suite.

Through the school’s business services, it partners with a diverse array of for-profit and nonprofit organizations on projects including feasibility research and economic-impact studies, to inform and guide organizational decision-making.

The Schneider School is also deeply committed to community engagement through programs like its CEO Breakfast & Strategy speaker series and the Family Business Forum in support of family-owned businesses; the school also regularly offers public lectures and webinars on topics ranging from emerging technologies to the economic impacts of COVID-19.

In these and other ways, the Schneider School contributes to a climate of innovation that is helping our regional economy flourish. The school’s work reflects a deep appreciation for and commitment to northeast Wisconsin, as best expressed on its website:

“Around us, we see a business community inspired by heritage and relentless in its pursuit of innovation; a culture shaped by rock-solid values and pride of place; and a region blessed with remarkable abundance and endless possibilities. This is the best place in the world to work and to live.”

For more information about the Donald J. Schneider School of Business & Economics, visit

See this story in the August 3, 2020 issue of the Business News


UIA Health Insurance (Video Spotlight)


University of Wisconsin Oshkosh

Since our inception as a teacher-training school in 1871, quality and innovative higher education have been hallmarks of the University of Wisconsin Oshkosh’s success. During this unprecedented time, student achievement has remained at the heart of all we do.

Last spring, the UW Oshkosh community stepped up to help our students through the financial hardship brought on by the pandemic. The Titans Rise campaign—initiated by Chancellor Andy Leavitt and the UW Oshkosh Foundation—has raised over $100,000 and offered a measure of relief to over 250 students. We continue to raise funds for this campaign as there are more Titans who need our help.

In recent months, our campus community has also been working diligently on our Titans Return plan for fall 2020. Our priority is the health and safety of our students and employees. We will blend in-person and remote instruction to ensure both safety and flexibility for students, faculty and staff on all three of our campuses—Fond du Lac, Fox Cities and Oshkosh.

We’re following best practices recommended by local, state and national health officials. Everyone will be required to wear a face covering while inside UWO buildings, including classrooms. All faculty, staff and students will participate in training related to reducing the spread of the virus and all will take the “Titan Safety Promise” promoting behavior to keep our Titan community safe.

Classes will resume as planned on Wednesday, Sept. 9. UWO students will move in over the course of several days to maintain social distancing guidelines. A mix of classes will be offered with about two-thirds face-to-face and the remainder online. Nearly all in-person classes also will have online options, offering additional flexibility for our students. And we are ready to adapt if conditions created by COVID-19 create additional challenges.

In the days and weeks ahead, we’re ready for what’s to come. We know uncertainty remains across our campus community just as it does across the nation and the world. But we continue to build brighter futures every single day.

No matter what the new academic year has in store, we remain committed to providing excellence and opportunity for new and returning Titans.

See this story in the August 31, 2020 issue of the Business News