CR Structures Welcomes Jeff Peterson as Vice President of Business Development, Fox Cities

Published Wednesday, April 3, 2019

CR Structures—a general contracting construction management and design build firm in Appleton—announces the recent hire of Jeff Peterson as Vice President of Business Development, Fox Cities. Peterson will be responsible for cultivating new business opportunities in all markets throughout Wisconsin.


“Jeff’s ability to build long-term relationships, along with his passion for sales, align perfectly with our company’s growth strategy,” says Chad Reichelt, president of CR Structures. “His enthusiasm, drive and love of building are already proving to be tremendous assets for the company, and we are excited to have him as a part of our growing team.”


Peterson will lead and direct the development of strategic alliances with clients, business partners and industry-specific associations. In addition to business development, Peterson will also manage pre-construction activities associated with the planning, designing, budgeting, permitting, financing and scheduling of projects.


Peterson graduated from the University of Wisconsin Oshkosh with a degree in Business. In his free time, he enjoys coaching all ages, playing golf, and watching sporting events.


About CR Structures

CR Structures Group, Inc. is a general contracting, construction management and design build firm located in Appleton, Wisconsin. Since 2003, its mission has been to Listen Better, Plan Better, Build Better. Co-owned by Chad Reichelt, president, and Kip Golden, executive vice president, CR Structures provides building design, construction and remodeling services to various markets throughout Wisconsin, including commercial, elderly housing, financial, hospitality, light industrial, manufacturing, medical, office, recreational, religious and retail. For more information, visit