Element Launches New Websites for WG&R and August Haven

Strategic website design and development significantly improve the user experience

Published Thursday, November 1, 2018

Element, a full-service advertising and web development agency with two locations in Northeast Wisconsin, is proud to introduce the new WG&R and August Haven websites, which officially debuted on Tuesday, Oct. 2. The websites include front- and back-end developments, resulting in a stronger visual aesthetic and enhanced online experience.


With the rise of e-commerce, it is crucial for websites to be optimized in order to meet the needs of customers not only in-store but digitally, too. For WG&R and August Haven, the driving force behind the website revamps was to align the user experience with their mission–delighting customers at every touch point.


“In the furniture industry, our brick-and-mortar stores are necessary to showcase our products and demonstrate our personal touch, but in some, if not most cases, customers check out our website before visiting a store,” said Matt George, senior vice president at WG&R Furniture. “The team at Element has been first-rate in elevating our online experience. From their strategic recommendations to their tightly-run project management and fierce commitment to making everything the best it can be, we’ve been thoroughly impressed.”


WG&R and August Haven’s websites offer a personalized approach that gives customers the ability to create their own accounts and favorite products they like across the site. To address the high level of mobile traffic, a complete mobile experience overhaul was done to improve the site navigation, load time, search engine and more.


“As the buyer’s journey becomes more nonlinear, businesses need to find ways to continue delivering great service to consumers on their unique path to purchase,” said Lance Peroutka, Element principal/agency director. “WG&R and August Haven’s new websites will provide a better online customer experience, and their updates come at a great time as they open the brand-new store in Appleton. We’re excited to move onto phase two and integrate e-commerce and live chat capabilities into both of the websites.”


WG&R is the largest furniture and mattress retailer in Northeast Wisconsin. The new Appleton WG&R store opened on Saturday, Oct. 20 located at 3810 W. Wisconsin Ave., a part of Center Valley. The store features the second August Haven showroom in the area.


Visit the new WG&R website at wgrfurniture.com. August Haven’s new site can be viewed at augusthaven.com.


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