Love Letter Integrated Marketing Campaign Advances to District Competition

Published Tuesday, February 20, 2018

Oshkosh marketing and advertising agency Candeo Creative won a gold American Advertising Award for a cross-platform integrated marketing campaign Feb. 16. 

The gold award recognizes the cohesive strategy and excellent execution of the Love Letter Campaign created for the Oshkosh Convention & Visitors Bureau. Candeo Creative submitted video, billboard and Facebook advertisements for evaluation, and the judges assessed them as a series.

Felicia Clark, Gabrielle Dorn, Leah Mann and Kayla Pulvermacher worked on the Love Letter Campaign since its conception in 2016. They continue to build on its success with new advertisements in additional markets as the campaign continues.

They, along with other members of the Candeo Creative team, accepted the award at the American Advertising Federation Fox River chapter's ADDY Award ceremony last week. Candeo Creative sponsored the awards show and designed the entire experience, which included interactive exhibits and projection mapping installations.

The Love Letter Campaign now moves onto the AAF District 8 competition, which includes entries from chapters in Minnesota, North Dakota, South Dakota and Wisconsin. 

District 8 judging is March 23-24, followed by an awards ceremony April 14. District winners will advance to the national finals in Chicago June 8.

A media kit is available for download with images of the team, the Love Letter Campaign advertisements and links to the videos. Video files are available upon request.

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