Green Bay – Appleton To Show Its Love for Small Businesses on Nov 25: Green Bay – Appleton Kicks Off Eighth Annual Small Business Saturday®

Published Monday, November 20, 2017

 WHAT: In 2010, American Express created Small Business Saturday in response to small business owners’ most pressing need: getting more customers during the busy holiday shopping season.


Celebrated on the Saturday after Thanksgiving each year, Small Business Saturday helps shine a light on the small, independent businesses that keep our communities thriving. In fact, 84 percent of consumers say Small Business Saturday makes them want to Shop Small all year round.


This year Small Business Saturday is on November 25. Even more consumers and communities like Green Bay – Appleton are coming together to support all types of small businesses (from retail shops and restaurants to fitness studios and record stores) on Small Business Saturday and throughout the year.


WHERE:  Various businesses throughout the Green Bay – Appleton metro area


WHEN:  All day Saturday, November 25, 2017


More details on the day’s events include:


Shop Green Bay First

  • Location: participating businesses in various areas in downtown Green Bay, including:

o    Downtown Green Bay, Inc.: 130 E Walnut St # 501, Green Bay, WI 54301

o    Military Avenue: 521 S Military Ave, Green Bay, WI 54303-2209

o    On Broadway, Inc.: 117 S Chestnut Ave Green Bay, Wisconsin 54303

  • Time: 8 AM – 9 PM CT on November 25
  • Details: Join Neighborhood Champions SBS Northeast Wisconsin Planning Committee, Military Avenue, Downtown Green Bay and the On Broadway district to take part in “Shop Green Bay First” on Saturday, November 25. Kick off your day at the Military Avenue Shop Small Welcome Station,where shoppers can enjoy crafts and Winter Market produce as well as free coffee, hot chocolate, treats and shopping bags! Spend the day strolling between shops and enjoy the unique experiences these downtown areas have to offer. Purchase one-of-a-kind gifts while enjoying sales, specials and more as you Shop Small!


Shop Appleton First With Appleton Downtown, Inc.

  • Location: Appleton Downtown: 116 N Appleton St, Appleton, Wisconsin 54911
  • Time: 8 AM – 9 PM CT on November 25
  • Details: With more than 100 participating businesses, Small Business Saturday in Appleton is sure to be a huge success! Shoppers can participate in the Shop Appleton First Passport Program and get their passport stamped at participating Appleton businesses all day long. After receiving five different stamps, participants are eligible to win a variety of fabulous prizes, including the grand prize of two tickets to An American in Paris at the Fox Cities Performing Arts Center. Download a Small Business Saturday 2017 Passport, pick one up at a participating business or find it in the Post Crescent on Thanksgiving Day! 



WHO: Heather Wessley, business marketing manager for Fox Communities Credit Union, and Kathryn Kroll, marketing manager at Downtown Green Bay, Inc., are available for on-site interviews to help shape your holiday shopping stories.

They can discuss:

  1. Events taking place in Green Bay – Appleton area
  2. Background on Small Business Saturday
  3. The importance of local businesses to our economy
  4. The impact of Small Business Saturday on America's small businesses


MEDIA: Please contact Emily Metcalfe at 703.944.4033 or for more information or to schedule an interview time.

Premier Members

Miller Electric BMO Harris WE Energies Thrivent Financial