Give Camp Fills Marketing Needs for Big Brothers Big Sisters of the Fox Valley Region

Marketing Professionals Spent the Weekend Lending Their Skills to the Nonprofit

Published Monday, October 9, 2017

Marketing professionals from J. J. Keller & Associates, Inc. dedicated their weekend to building public awareness for Big Brothers Big Sisters of the Fox Valley Region. From Friday afternoon, October 6, through Saturday night, October 7, the team of graphic designers, copywriters, direct mail experts and more immersed themselves in creating ways to recruit volunteers as “Bigs” and promote the fiftieth anniversary of the organization in the Fox Valley.


The weekend event, called “Give Camp,” is held twice yearly at J. J. Keller & Associates. Give Camp provides J. J. Keller associates, as well as students, with a unique opportunity to give back to the community they love and support a local nonprofit, all while doing what they do best. The J. J. Keller Foundation provides funding for the event.


Give Camp resulted several creations to help further the efforts of Big Brothers Big Sisters of the Fox Valley, including:

  • Six multi-page flyers to help recruit adult volunteers (“Bigs”) mentor children (“Littles), to communicate with the families of Littles, and to encourage community members to support the organization through financial contributions



Give Camp, page 2


  • A 50th anniversary logo for the local agency, to share awareness of the impact the nonprofit has had since it began
  • Redesign of a sponsorship pamphlet to incorporate the new 50th anniversary logo
  • An activity calendar for “Big and Little” matches


“As a nonprofit organization, our staff members’ priority is to facilitate a great experience for the children we serve,” said Lindsay Fenlon, Executive Director of Big Brothers Big Sisters of the Fox Valley Region. “We don’t always have time to promote our organization as we might like. So, we appreciate everyone who gave up a weekend to volunteer their expertise to promote Big Brothers Big Sisters.” 


Big Brothers Big Sisters of the Fox Valley Region seeks to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.  It was chosen as the nonprofit organization for the J. J. Keller Give Camp from interested nonprofits who had previously received a grant from the J. J. Keller Foundation, through its competitive grants application process. Fenlon provided the foundation with a wish list of projects that would help the nonprofit advance toward its mission, and from there the volunteers at J. J. Keller & Associates pinpointed projects they could complete during Give Camp weekend.


“The need for Give Camp was reinforced when we talked with nonprofit leaders,” said Heidi Dusek, Executive Director of the J. J. Keller Foundation. “We heard there is a lack of capacity for specialized business skillsets within nonprofits. Give Camp is a great way for them to access skilled corporate resources. What takes place in a weekend might take months for a nonprofit and require many financial resources. And it’s a win-win, because the associates are excited about using their skills to contribute to something meaningful in our community.”

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