Heid Musicís School of the Month program recognizes local music education programs

Published Wednesday, September 20, 2017

Heid Music has selected Appleton West High School Choir as its School of the Month for September 2017. The program has earned this distinction through the dedication to music education shown by directors Dr. Kevin Meidl, director of choral studies at Appleton West High School, and Autumn Meyers.

“It is important for Heid Music to celebrate the great work of our music educators and what they do to excel their school music programs. Dr. Meidl and Ms. Autumn truly embody the importance of music education, for they have played a major role in advancing the skills and recognizing the talents of hundreds of students, grades 9 through 12,” said DeDe Heid, executive vice president at Heid Music.

“From the beginning of my career, Heid Music has been a partner – hand in hand – giving us the right tools and support to get the job done,” said Meidl.

The Appleton West High School Choir has performed for state and national conferences, including the Music Educators National Conference, American Choral Directors Association and Wisconsin Music Teachers Association. It has performed with the Milwaukee Symphony; for Pope John Paul II in Rome; and for ceremonies commemorating the 50th anniversary of D-Day in Normandy, France. Graduates of this choir program have entered the ranks of the music education profession and are creating choral music across the country, including three music educators in the Appleton Public Schools.

“Autumn and I enjoy the … opportunities presented by the Appleton West Choral Program,” added Meidl. “Our students work hard and seem to achieve beyond themselves because music provides them with opportunities often not afforded by sports or visual arts. As members of performing teams, our musicians become part of something bigger than themselves.”

About the School of the Month Program
Heid Music’s School of the Month program was created as a way to spotlight excelling music programs throughout Wisconsin and Upper Michigan, and to congratulate student musicians and music educators on their hard work and dedication to their musicianship and music programs. 

“As a local, family-owned music resource we believe it is important to identify and commend both students and teachers for supporting and enhancing music education and sharing the gift of music with their communities,” said Todd Heid, president and third-generation owner of Heid Music.

Research shows music can have a powerful impact on a young person’s education. According to the NAMM Foundation, 87 percent of teachers and 79 percent of parents strongly believe music education has a positive impact on overall academic performance. A Harris Interactive Poll also found that schools with high-quality music education programs had graduation rates in excess of 90 percent and attendance rates of nearly 94 percent.

School of the Month recipients receive a commemorative award, along with recognition in all five Heid Music stores and across its social media platforms. In addition, selected schools receive vouchers to give to students for music product savings and instrument repair services, and are given school credit to help maximize music department budgets.

To learn more about the School of the Month program, visit To nominate a deserving school for its achievement in music education, email

Images attached. Additional images or logo are available upon request.

About Heid Music
For three generations spanning nearly 70 years, Heid Music has been a community music resource, aimed at educating and entertaining students and musicians in all things music. Its goal is to bring music to communities and students through sponsorships and performer partnerships. With locations in Appleton, Green Bay, Madison, Oshkosh and Wisconsin Rapids, Wis., Heid Music offers an array of new and used instruments for sale or rent, including band and orchestra instruments, acoustic and digital pianos, guitars and drums, and much more. Featuring Wisconsin’s largest selection of sheet music, Heid Music also carries a variety of amps, accessories and gift items, offers private and group lessons, and provides instrument repair services. Follow Heid Music on FacebookTwitterInstagram and YouTube, or visit for more information or to purchase instruments and accessories. 

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