Octoberfest: Things to Know Before You Go

Mobile app and park and ride information now available, music starts at 9 a.m.

Published Friday, September 15, 2017

In just over a week, more than 200,000 people will fill College Avenue in downtown Appleton to enjoy a day filled with music, food, family-activities and arts and crafts at the 36th Annual Octoberfest.


Event organizers want people to have fun, be safe and are encouraging attendees to plan ahead and be aware of the following programs and opportunities.


Download the Octoberfest App

The official 2017 Octoberfest App available for Apple and Android phones and can be downloaded now in the Apple App and Google Play stores. This free app has complete event information including the concert schedule organized by stage, food booth options, an event map, park and ride details and frequently asked questions.


License to Cruise

License to Cruise will take place on Friday, September 29 to kick off the 36th Annual Octoberfest celebration. This year’s event includes a special collection of classic Ford models that will be available for viewing at the Fox Cities P.A.C. in downtown Appleton.


Ford vehicles will be lined up from 6:00 – 9:30 p.m. in front of the City Center Plaza. A special collection of custom Ford vehicles will be showcased throughout the Fox Cities P.A.C. This custom collection is free to the public and will be available for viewing during the License to Cruise event.


Come Early - the Festivities Begin at 9 a.m.

The day will begin with a traditional Spaten beer toast at the Houdini Plaza Stage just before 9 a.m. This ceremonial toast is an acknowledgement of the ritual Spaten keg beer tapping that takes place every year at Oktoberfest in Munich, Germany. Members of the Fox Cities Chamber and the Octoberfest committee will tap the keg and the Newtonburg Oktoberfest Band will perform during the ceremony. Members of the public are encouraged to come early and join in the toast.


Following the Spaten toast, all six Octoberfest stages will have music starting music at 9 a.m.


Arrive and Leave Safely

Valley Transit will be offering $.25 fares on regular routes during Friday night's License to Cruise beginning at 3:45 p.m. and on all regular Valley Transit bus routes on Saturday, October 30. In addition, a special park and ride service will be offered on Saturday. Locations include: Fox Valley Technical College, Appleton East High School (Schaefer Street lot), Goodwill Industries and Valley Packaging (Roemer Road location).  


Due to Lawrence Street being partially closed for the Expo Center construction, the Cab Corral has been moved. Access a Cab/Taxi or UBER safely on Washington Street from Oneida Street west to Appleton Street. This is only one block north of the event. 


Complimentary O’Doul’s is available to anyone who chooses to be a designated driver on Saturday, September 30. All designated drivers must be at least 21 years of age and purchase a designated driver wristband for $1.00 at any wristband booth. O’Doul’s is available at all beer stands at Octoberfest.


For more information including maps, shuttle service and bus arrival/departure information visit www.myvalleytransit.com/octoberfest.


Apparel Sold to Support a Good Cause

Octoberfest commemorative t-shirts are available for purchase in advance at Bazils Pub & Provisions and Items of Interest. Apparel will also be available for sale during License to Cruise and Octoberfest. Proceeds from the apparel sold during the event will go to the Appleton American Legion Post No. 38.


Octoberfest is made possible by the charitable contributions from Event Sponsors: the Fox Cities Chamber and Budweiser (ODoul’s is the License to Cruise Event Sponsor); Presenting Sponsor: Tundraland; Premier Sponsor: Harley-Davidson, Chase JP Morgan; Executive Sponsors: Pick ‘n Save; Corporate Sponsors: Renewal by Andersen; and in partnership with Appleton Downtown, Inc., Van’s Waste, Inc., Valley Transit, and Contract Transport Services, LLC. Family Fun Area Sponsors: Wisconsin Herd, NBA G League affiliate of the Milwaukee Bucks.


Stage sponsors include the Woodward Radio Group; WHBY-1150 AM, WAPL 105.7 FM, KISS 95.9 FM, KZ Radio 104.3 FM and RAZOR 94.7 FM. Cumulus Media; WVBO 103.9 FM, WNAM 1280 AM. WFRV – TV Channel 5 and WGBA-NBC26.

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