Philanthropic Retailer BoxLunchTM Opens 2nd Wisconsin Location at Fox River Mall

BoxLunch to Open Appleton, WI Storefront at Fox River Mall

Published Monday, July 24, 2017

BoxLunch, a pop culture gift store with a cause, announces that it will open its newest location in Appleton, WI on Wednesday, July 26th at Fox River Mall. BoxLunch offers a thoughtfully curated selection of the world’s most popular licensed shirts, accessories, collectibles, beauty, home goods and gift and novelty merchandise for everyone from the most dedicated fan to the more casual pop culture enthusiast. The new store will celebrate its grand opening weekend, Saturday, July 29th – Sunday, July 30th from 12-4PM, with DJs spinning live music, in-store giveaways and trivia games.


To fulfill its civic mission of “Get Some. Give Back”, BoxLunch will donate one meal* to Feeding America® for every $10 spent in-store or online. BoxLunch is proud to support national hunger-relief efforts as well as local efforts through Feeding America’s nationwide network of food banks, including the Feeding America of Eastern Wisconsin, which will directly receive a percentage of the donations raised at the Fox River Mall BoxLunch store. 


“We are thrilled to bring BoxLunch to the Appleton community. Our mission is simple, sell the best product and use our business to inspire and implement solutions to help fight the hunger crisis on both a local and national level,” said Robert Thomsen, Vice President, General Manager of Merchandising and Marketing, BoxLunch.


“BoxLunch retail storefronts across the country provide a way for the general public to be exposed to hunger relief and offer a means for their customers to easily give back through their purchases. This support has already translated into more than seven million meals donated to provide hope to families facing hunger in the United States and we are honored to have been selected as their charity of choice,” said Nancy Curby, Senior Vice President of Corporate Partnerships and Operations, Feeding America.


New Location


Fox River Mall

4301 West Wisconsin Avenue

Appleton, WI 54913


Store Facts:

· Opens Wednesday, July 26th

· BoxLunch features unique gifts for everyone including licensed apparel for men and women and kids, accessories, collectibles, beauty, home goods, gadgets and gift and novelty products

· BoxLunch’s store design features a bright, organic design that encourages the customer to journey through its collection of licensed pop culture product offerings by providing a tactile and exploratory shopping experience


For more information on BoxLunch, visit

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