Pierce Manufacturing to Paint the Fox Cities Fire Engine Red

Published Wednesday, January 18, 2017

The Radisson Paper Valley Hotel has announced it has secured the first contract for the Fox Cities Exhibition Center, which is slated to open late this year.

Jay Schumerth, Radisson Paper Valley Hotel senior general manager, has announced that Pierce Manufacturing will hold its North American sales meeting in the exhibition center and Radisson Paper Valley Hotel from January 25-28, 2018. The event, which is anticipated to draw approximately 500 attendees, will bring more than 1,000 room nights to the area and carry with it an estimated overall economic impact of $250,000.

Appleton Mayor Tim Hanna said, “The goal behind building the Fox Cities Exhibition Center was to attract just this kind of event that previously could not be held in the Fox Cities due to lack of exhibition space. We’re even more excited to see that a local company like Pierce Manufacturing, who has been supportive of the project from the beginning, will be impacting the local economy in this positive way.”

“The Fox Valley has been home to Pierce Manufacturing for more than a century and, over the course of a typical year, our dealers and their customers cumulatively spend many thousands of nights at the exhibition center’s adjoining Radisson Paper Valley hotel,” said Pierce Manufacturing’s Matt McLeish, senior vice president of Sales and Marketing of the Fire & Emergency segment. “This new facility is a vitally important resource for the entire region, and we’re proud to support its mission.”

McLeish added, “It’s only through access to the exhibition center that we’ll be able to host our entire North American sales meeting – and its related events – at one venue so close to our corporate home. We can’t wait for next January when the bold LED-lit tower glows in fire engine red to signify the center’s first official major event!”

Schumerth acknowledged the firm’s strong presence in the Fox Cities and their early and ongoing support for the exhibition center, saying, “Pierce Manufacturing has long been a great business partner with the local hotel industry. We’ve looked forward to this day when we can accommodate their

North American sales meeting in the community where they are located. This contract is further confirmation of the need and the potential that the Fox Cities Exhibition Center provides to the Fox Cities.”

The Fox Cities Exhibition Center is being constructed by the City of Appleton and is being funded by a previously approved increase in the hotel room tax collected by various Fox Cities municipalities.

The Exhibition Center is being managed by the Radisson Paper Valley Hotel. For more information and booking inquires, go online to www.fcexhibitioncenter.com or contact Linda Garvey at the Radisson Paper Valley Hotel by calling 920-733-8000, x1655.

About the Fox Cities Exhibition Center

The Fox Cities Exhibition Center, currently under construction on Lawrence Street across from the Radisson Paper Valley Hotel, will be owned by the City of Appleton and be managed by the Radisson staff. The center will have 30,000 square feet of indoor exhibition space, in addition to 7,300 square feet of "pre-function" space and a 17,000 square-foot outdoor plaza. The structure will be integrated into the hillside of Jones Park, and feature an 82-foot-tall LED tower. The lighted tower will serve as a symbol of the Fox Cities' historical connection to hydroelectric power.

About the Radisson Paper Valley Hotel

The Radisson Paper Valley Hotel is a 388-room full service hotel in the heart of Downtown Appleton, the largest of the 13 municipalities known as the Fox Cities of Wisconsin. The Radisson Paper Valley Hotel offers a variety of accommodations with its spacious guest rooms, concierge service, a 24-hour fitness center, indoor swimming pool with spa tub, free Wi-Fi, attached covered parking, complimentary airport transportation, and 38,000 sq. ft. of flexible meeting space of its own. The hotel’s dining options include its signature Vince Lombardi’s Steakhouse, The Clubhouse, the Orchard Restaurant, Intermezzo, and Jo ala Mode. For information and booking inquiries, visit https://www.radisson.com/appleton.

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