Fans Posting Selfies on Social Media Featuring Festival Gear Capture Passion for Artisan Music Event

Published Wednesday, July 6, 2016

The artisan music festival that takes place each August along a compact one-mile stretch of College Avenue in Downtown Appleton, Wisconsin is taking on global proportions in a summer-long campaign that organizers are calling “Where in the World Is Mile of Music?”

Just as excitement for the free, music-first festival spreads by word of mouth from those who’ve attended the singer-songwriter extravaganza, this new contest is intended to spread the word and engage fans through social media.

With the popularity of taking “selfies” with mobile devices growing among people of all ages, Mile of Music organizers are encouraging fans to do so while sporting festival gear wherever they go. Since the festival’s planners believe “all roads lead to the one great Mile of Music” August 4-7 in Downtown Appleton, the purpose of this contest is to show all the places—locally, nationally, even internationally—that Mile of Music fans represent this hand-crafted music festival.

“We’ve seen selfies that fans have taken at previous Mile of Music festivals, so we thought why not see how far fans will travel and carry their passion for Mile of Music along with them,” says Nathan Litt, Mile of Music festival operations coordinator.

“It’ll be fun to see where Mile fans go and how creative they can be taking selfies in their Mile of Music gear. And by using #Mile4Roadtrip on Facebook, Twitter or Instagram, fans will have a chance to win Mile of Music merchandise from the new online store.”

Litt says that Mile of Music gear from any year of the festival is acceptable for contest entries.

The festival’s new e-commerce site, which can be found at www.mileofmusic.com/store, offers a wide selection of apparel and other branded items that enable fans to show support for the festival, now in its fourth year. Stellar Blue Technologies, Strategies, Ltd. and Creative Imprint partnered with Mile of Music to create the online store, produce merchandise and provide fulfillment services.

Mile 4 will feature 236 emerging artists performing around 900 live sets in nearly 70 venues in Appleton’s downtown August 4-7. The festival offers a variety of music genres and appeals to all ages. A music education component draws in participants for a hands-on experience through percussion and rhythm activities as well as dance. The world music aspect of the program ties in with the globetrotting “Where in the World” campaign, Litt says.

The contest runs July 7, 2016 through September 7, 2016 ending at 11:59 PM CST.

In order to participate in the social media contest, fans must set their social media accounts to public; offerings sent from private accounts will not be accepted or eligible. Entries should be tagged #Mile4Roadtrip on Facebook, Twitter or Instagram.

Each participant may submit two photos for entry, but may use the hashtag (#Mile4Roadtrip) on an unlimited number of photos. Only the first two photos hash tagged with #Mile4Roadtrip will count for entry. Entrants may only win one prize.

The three photos in the “Where in the World is Mile of Music?” Facebook album – compiled by the Mile of Music team – that receive the most Facebook reactions (like, love, ha-ha, etc.) will be declared the #Mile4Roadtrip winner. Entrants who are featured in the album may share their photo to gain more likes, but the likes must be on the Mile of Music album’s photo.

Complete details and official rules are available on the Mile of Music website at www.mileofmusic.com/whereintheworld/. Winners will be notified via email within 14 days of the contest closing and posted on Mile of Music’s social media channels. Mile of Music is a music-first artisan festival that takes over a walkable mile in the center of Appleton, WI four days each August. This free, original music festival offers music lovers nearly 900 live sets performed by 236 emerging artists in more than 70 venues from coffee shops and bars to parks and restaurants, museums and other public spaces, and offers attendees a chance to join hands-on music education experiences. The 2016 Mile of Music, dubbed Mile 4, takes place August 4-7. This grassroots festival was co-founded by Appleton marketing executive Dave Willems and Appleton/Nashville-based national recording artist and Grammy nominee Cory Chisel, with support from nearly 100 community organizations. More information can be found at www.mileofmusic.com and on most social media channels.

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