Stellar Blue Launches Website for Oneida Tribe of Indians of Wisconsin

Published Tuesday, May 3, 2016

Stellar Blue Technologies, a Fox Valley, Wis. based digital marketing firm, launched a new custom website for Oneida Tribe of Indians of Wisconsin (Oneida Nation). Stellar Blue was selected to be the web partner after a formal request for proposal process.

The entire custom designed and developed website was constructed with the user in mind. The internal focus in establishing the new custom website was the reorganization of the navigational structure; calling attention to the areas of need and focus for the user. The homepage is infused with clear call to actions, news, events, Oneida Nation brand elements and social media integration.

“It is critical for our client to have a website that is a resource to its current and future members along with the communities in which they serve,” said Marketing Director Amanda Betts. “It has been an honor for our team to not only provide a great online tool but to learn about the Oneida Nation’s rich culture.”

Oneida Nation formed a Website Steering Committee over a year ago to act as the representation of the government’s various departments from education, tourism, health care, history, business development, economics, utilities, and many others. Apache Danforth, member of the committee, contacted Betts in March 2015 to have an open discussion on the process, needs and expectations to tackle a website project of Oneida Nation’s size. The meeting in April 2015 started the working relationship between Oneida and Stellar Blue.

“It has been a partnership from the start. After the formal selection from the request for bid process, we dove right in embracing the needs, expectations and even learning key elements of the Oneida Language,” said Betts. “Educating ourselves only helps us create working solutions for our client.”

Regardless of what device a visitor uses to view the Oneida Nation website, the entire site is responsive, so the website will adapt to fit the screen size of smaller mobile devices. The site’s content management system utilizes WordPress, which allows for easy updates to images, articles and more. The website is loaded with features from calendar integration, blog integration, member portal integration, pressroom media materials, dynamic navigation structure, advanced search for content and documents and so much more. 

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Stellar Blue Technologies is a full service agency for custom web design and internet marketing services. Our website development and design skills excel businesses who are in need of website redesign or those looking to begin their online presence.  

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