“Lisa has been an invaluable partner to all of us involved in making our community a better place to call home,” said John F. Bergstrom, Chairman and CEO of Bergstrom Corporation, who presented Cruz with the award. “Lisa’s outstanding work, commitment to this community and leadership of her team and those around her are exemplary.”
Each year, the Athena Leadership Award is given to a woman who has excelled professionally and contributed time and energy to improve the quality of life for others in the Fox Cities community while actively assisting others in realizing their full leadership potential.
“It has been an absolute privilege and an honor to tell the story of so many outstanding northeast Wisconsin companies and organizations over the years,” Cruz said. “Along the way I have learned from my involvement with community projects, mentoring women and non-profits. What’s amazing to me is what you get back from giving, and I’ve never lived in a community like this where giving back is a way of life, as it should be.”
Cruz, a Stevens Point native and graduate of the University of Wisconsin-Stevens Point, has worked in the public relations industry since 1994 and has worked for a variety of industries such as health care, construction, manufacturing, retail and non-profits. She founded Red Shoes PR in 2008 and has grown it to its current status as the agency of choice for a variety of businesses, including those in the construction, education, health care, financial, economic development, government and non-profit sectors.
Outside of work, Cruz serves on a number of boards including LEAVEN, Fox Cities Building for the Arts, Fox Cities Chamber and various committees. She is also a guest speaker and presents locally and nationally on topics such as crisis communications.
About Red Shoes PR, Inc.
Red Shoes PR, Inc., is an award-winning full-service Midwest PR and marketing firm in Appleton, Wisconsin. Services include media relations, social media planning and management, communication strategy development, internal communication, PR planning, event planning and execution, crisis communication management, brand perception management, graphic design, media buying, video production, website design and content development. The firm was founded in June 2008. To find more information about Red Shoes PR, visit www.redshoespr.com.